Dissertation Demystified is a doctoral coaching company offered by its parent company Polymath Research Consulting, LLC, a research consulting firm. The client wanted both brands to emulate academia without relying on common branding tropes such as graduation caps, books, and lightbulbs. After conducting a bit of research, I discovered that the magnifying glass and the puzzle piece are symbols that represent academia and also convey to clients that they have found the missing piece of the puzzle for their doctoral journey. The use of blue, white, and orange as the brand’s house colors is a nod to the Netherlands, the country where the client obtained his PhD.

For Polymath’s logo, the client was inspired by one of the world’s greatest polymaths: Leonardo da Vinci. The client specifically wanted to incorporate da Vinci’s flying corkscrew into the Polymath logo. I proposed an stylized aerial view of the corkscrew, which added an element of dynamism to logo. The colors gold, tan, brown, and navy blue colors wear chosen to convey a sense of gravitas and timelessness indicative of the intellectual and artistic heritage that da Vinci represents.

Tools used: Adobe Illustrator

Role: Freelance Graphic Designer

Timeline: January-February 2025